
Pimped by Gordon Bennett
It doesn't matter to us if your bike is brand new or 40 years old - we pride in making them look great and ride smooth.
Here are a few of our top builds.

Raw frame with minimalist middleasta logo on top tube + campagnolo carbon crank set and black rims. SICK!

Light Grey frame, silver rims and brooks saddle and grip tape to produce a nice classic look to your bike

Our lastest full black Middleasta

Campagnolo Ultra Torque crank set, Mavic Ellipse wheel set and Gordon Bennett swag set. Boom.

Old Peugeot frame restored by GB, with gipiemme wheels, sugino crank and lots of love.

Yellow frame, carbon fork and a Mavic Ellipse wheelset.

Hot track frame.

Colnago Super repainted and converted.

Toight.

Brooks on top and Ellipse in the front.

Photo by Arnon Fisher yo.

We didn't build this one, but we certified it for being street safe and rideable. H&M teamed up with british Brick Lane Bikes to give away these awesome limited editions around the world. Only 1 was up for grabs here in Israel, and the winner ended up being one of our friends!

A rare bike built by Paulo Guerciotti

Yes. It rhymes.

Cleaned up and looking sweet.

We saved this old Motobecane from a construction site. It was covered in concrete, rust and dirt... but it came out like new.

Sweet ride!!


Chromed plated frame with red scheme and black aerospoke. wicked!

Russian frame.

We fixed up this MBK Mistral for Yuval, and we wanted to keep everything red, white and black.

This 1979 Raleigh Scorpio was in bad condition when its owner brought it in. There was rust, dings, dents and a seized stem and bottom bracket. We put in a lot of work and totally brought this frame back to life as a fixie.

1987 Raleigh Winner with leather details.

Red highlights.